Welcome to Wet Glaze Finish Care

More than just another detailing brand, Wet Glaze Finish Care is a Pacific Northwest original—a heritage detailing name revived and reimagined for modern enthusiasts and pros. Born from the cult-favorite Wet Glaze formula, our products are small-batch, polymer-rich, and engineered to do more with less. We’re not chasing hype; we’re setting a standard. Every bottle reflects a commitment to performance, efficiency, and Seattle-rooted authenticity. Wet Glaze isn’t just about shine—it’s about legacy, craftsmanship, and a detailing experience that’s as intentional as the cars you care for.

Continuing the Wet Glaze Legacy

We’re proud to carry forward the tradition of Wet Glaze—a product so loved it’s been called a “unicorn” and a “holy grail” by those who have used it. That reputation inspires us every day as we expand the lineup under the Wet Glaze name, building on its legendary foundation while shaping the future of detailing chemistry.

Innovation Meets Passion

Detailing science is advancing faster than ever, and we embrace that challenge head-on. Our focus is simple: create products that are easy to use, deliver a stunning gloss, and harness the latest advancements in protection and surface technology.

Like you, we put in the time to keep our vehicles looking their best, and we know the right products make all the difference. That’s why our current innovations are dedicated to the finishing and maintenance stages of detailing—the steps that define the shine, feel, and personality of your car.

Why We Stay Boutique

We’ve always done things our own way. As a truly independent brand, we don’t follow trends, chase hype, or get caught up in the noise of the detailing world—good or bad. The industry is full of mass-market, watered-down formulas, but that’s never been who we are.

We build high-performing, intentional products for enthusiasts and professionals who value authenticity over crowd mentality. That’s why we remain selective about where Wet Glaze is offered and why direct-to-consumer will always be at the center of what we do. Every partnership is deliberate. Every formula is crafted with purpose.

More Than Just Car Care

For us, car care isn’t a chore—it’s a craft, a passion, and a rewarding experience we love to share. With Wet Glaze Finish Care, you’re not just buying products; you’re joining a community built on tradition, innovation, and the pursuit of the perfect finish.

Wet Glaze Finish Care. A legacy born from passion, carried by community, and shining brighter than ever.

See Us at Shows Around the Northwest

We love getting out from behind the bottles and meeting people face-to-face. You’ll find us throughout Seattle and the greater Pacific Northwest at car shows, trade events, meets, and enthusiast gatherings, sharing products, talking shop, and connecting with the community that makes this all worth it.

If you spot the Wet Glaze Finish Care booth, come say hi, check out the lineup, and hang out for a bit. We hope to see you around.

Proud Members of the International Detailing Association

Wet Glaze Finish Care is a proud member of the International Detailing Association (IDA) — the leading global organization dedicated to advancing the detailing industry through standards, education, and community.

Learn more at: https://the-ida.com

We’ll be attending MTE Orlando in January 2026 as guests, and we hope to connect with fellow IDA members, partners, and enthusiasts. If you’re attending, come find us — we’d love to meet you in person.