Welcome to Wet Glaze Finish Care

Based in Seattle, Washington, we’re more than just a car care brand—we’re a team of passionate enthusiasts who live and breathe the art of detailing. Every product we create is born from that same love for cars, crafted to deliver not just performance, but joy.

Continuing the Wet Glaze Legacy

We’re proud to carry forward the tradition of Wet Glaze—a product so loved it’s been called a “unicorn” and a “holy grail” by those who have used it. That reputation inspires us every day as we expand the lineup under the Wet Glaze name, building on its legendary foundation while shaping the future of detailing chemistry.

Innovation Meets Passion

Detailing science is advancing faster than ever, and we embrace that challenge head-on. Our focus is simple: create products that are easy to use, deliver a stunning gloss, and harness the latest advancements in protection and surface technology.

Like you, we put in the time to keep our vehicles looking their best, and we know the right products make all the difference. That’s why our current innovations are dedicated to the finishing and maintenance stages of detailing—the steps that define the shine, feel, and personality of your car.

More Than Just Car Care

For us, car care isn’t a chore—it’s a craft, a passion, and a rewarding experience we love to share. With Wet Glaze Finish Care, you’re not just buying products; you’re joining a community built on tradition, innovation, and the pursuit of the perfect finish.

Our Story: The Wet Glaze Legacy

Every brand has a story—but Wet Glaze has a legacy.

The Beginning – Danase Wet Glaze

Wet Glaze started humbly, with two enthusiasts, Bob and Brad of Danase Detailing Supply, who shared a passion for making cars shine like never before. They created Danase Wet Glaze (DWG), a product that quickly earned a reputation as one of the industry’s best—praised for its ease of use, signature slickness, and unforgettable wet look.

When Brad moved on, Bob carried the torch, keeping Wet Glaze alive as the crown jewel of Danase Detailing Supply. Even as the company closed years later, one thing was clear: Wet Glaze had touched a community of detailers who weren’t ready to let it go.

A New Era – Wet Glaze 2.0

That passion kept Wet Glaze alive, eventually landing in the hands of The Detail Shoppe. There, Wet Glaze was reimagined as Wet Glaze 2.0, building on everything people loved while dialing up the gloss, slickness, and depth.

Detailers around the world sang its praises on car forums—sharing photos, write-ups, and stories that made Wet Glaze more than a product. It became a bond between car lovers, a way for people to connect over their shared obsession with shine.

Today – Wet Glaze Finish Care

Nearly 20 years later, Wet Glaze Finish Care proudly carries that legacy forward. We see ourselves not just as a company, but as caretakers of a tradition. Our mission is to honor what made Wet Glaze great while building an entire family of products that deliver the same joy, excitement, and community connection.

We believe car care should be more than just chemicals in a bottle—it should be fun, inspiring, and rewarding. That’s why we continue to innovate, blending science and passion to create products that make people fall in love with detailing all over again.

And now, we invite you to be part of our story. Join our beta tester network, sign up for our newsletter, and help us shape the future of Wet Glaze. Because Wet Glaze isn’t just ours—it’s yours.

Wet Glaze Finish Care. A legacy born from passion, carried by community, and shining brighter than ever.