Our Story: The Wet Glaze Legacy

Every brand has a story—but Wet Glaze has a legacy.

The Beginning – Danase Wet Glaze

Wet Glaze started humbly, with two enthusiasts, Bob and Brad of Danase Detailing Supply, who shared a passion for making cars shine like never before. They created Danase Wet Glaze (DWG), a product that quickly earned a reputation as one of the industry’s best—praised for its ease of use, signature slickness, and unforgettable wet look.

When Brad moved on, Bob carried the torch, keeping Wet Glaze alive as the crown jewel of Danase Detailing Supply. Even as the company closed years later, one thing was clear: Wet Glaze had touched a community of detailers who weren’t ready to let it go.

A New Era – Wet Glaze 2.0

That passion kept Wet Glaze alive, eventually landing in the hands of The Detail Shoppe. There, Wet Glaze was reimagined as Wet Glaze 2.0, building on everything people loved while dialing up the gloss, slickness, and depth.

Detailers around the world sang its praises on car forums—sharing photos, write-ups, and stories that made Wet Glaze more than a product. It became a bond between car lovers, a way for people to connect over their shared obsession with shine.

Today – Wet Glaze Finish Care

Nearly 20 years later, Wet Glaze Finish Care proudly carries that legacy forward. We see ourselves not just as a company, but as caretakers of a tradition. Our mission is to honor what made Wet Glaze great while building an entire family of products that deliver the same joy, excitement, and community connection.

We believe car care should be more than just chemicals in a bottle—it should be fun, inspiring, and rewarding. That’s why we continue to innovate, blending science and passion to create products that make people fall in love with detailing all over again.

And now, we invite you to be part of our story. Join our beta tester network, sign up for our newsletter, and help us shape the future of Wet Glaze. Because Wet Glaze isn’t just ours—it’s yours.

Wet Glaze Finish Care. A legacy born from passion, carried by community, and shining brighter than ever.